Overview:
This project involved creating a full brand identity and guidelines for Street Health, an organization dedicated to accessibility, care, and community engagement. The goal was to develop a cohesive, approachable visual identity that builds trust and communicates the organization’s mission across both digital and print platforms. Deliverables included a logo, color palette, typography, stationery, lanyards, posters, and a website.

Design Decisions:
The logo was designed with clean, modern lines and subtle iconography to reflect community and connection. The color palette was chosen for accessibility and approachability, ensuring the brand feels welcoming and professional. Typography balances clarity and personality, supporting readability across print and digital applications. All materials apply the brand consistently, reinforcing recognition and trust.

Applications such as business cards, letterheads, posters, lanyards, and digital assets demonstrate cohesive branding across multiple touchpoints. The design choices prioritize inclusivity, clarity, and engagement, ensuring the Street Health brand effectively communicates its values and mission to the community it serves.